Smart Ideas.

I've decided to change the subject of my posts on this blog.
Instead of just commenting on advertising I've decided to include principles, lessons, and advice that I have picked-up and learned. Most of the stuff will come from the great minds of the creative directors I work with; other stuff will come from my own thoughts. I hope that this will become a resource to other creatives and inspire the young guns, like me. Let's start with this nontraditional piece for Benjamin Moore paints. Ignoring the, "It's been done before" critics,
I think this is a great idea. I've seen many a print ad that have tried to say the same thing in a much less impacting way. Why do I like it? Because it's smart. I get so tired of the creative that just thinks of the craziest thought and forces it to fit the client's needs. Even the crazy work of Crispin Porter + Bogusky has very well thought out planning work. The premise of each idea fits the target audience with perfection. Don't insult the audience. A good idea is both smart and creative.

•This ad was found at Advertising/Design Goodness