Tuesday, May 30, 2006

Smart Ideas.

I've decided to change the subject of my posts on this blog.
Instead of just commenting on advertising I've decided to include principles, lessons, and advice that I have picked-up and learned. Most of the stuff will come from the great minds of the creative directors I work with; other stuff will come from my own thoughts. I hope that this will become a resource to other creatives and inspire the young guns, like me. Let's start with this nontraditional piece for Benjamin Moore paints. Ignoring the, "It's been done before" critics,
I think this is a great idea. I've seen many a print ad that have tried to say the same thing in a much less impacting way. Why do I like it? Because it's smart. I get so tired of the creative that just thinks of the craziest thought and forces it to fit the client's needs. Even the crazy work of Crispin Porter + Bogusky has very well thought out planning work. The premise of each idea fits the target audience with perfection. Don't insult the audience. A good idea is both smart and creative.

•This ad was found at Advertising/Design Goodness

1 comment:

Becca said...

I work with the copywriter of this campaign. It won an Andy.