Tuesday, May 30, 2006

The Phenomenon of Our Generation

They have their critics and their fans. What's sure is that they have started a wave in the industry that can't be ignored. I like to think of them as the phenomenon of our generation. Each generation has one, Weiden/Kennedy, Chiat/Day, Doyle Dane Bernbach. This one is ours. I have had my reservations about some of the work but what I can't deny is that the work is smart. I like smart. So, I took a chance, following some good advice I left a job opportunity to take an internship at our very own CP+B. I intend to share some insights from my experience. Not breaking confidentiality, of course. I know that many advertising professionals are curious to know if the hype is real. Even I was curious to know how they sold their crazy ideas to their clients. So without giving away too much, I hope to make these next few posts an informative testimonial on what happens within the walls of our generation's advertising phenomenon.

•Photo proof of my association is shown above. My "Flop Flips".

Smart Ideas.

I've decided to change the subject of my posts on this blog.
Instead of just commenting on advertising I've decided to include principles, lessons, and advice that I have picked-up and learned. Most of the stuff will come from the great minds of the creative directors I work with; other stuff will come from my own thoughts. I hope that this will become a resource to other creatives and inspire the young guns, like me. Let's start with this nontraditional piece for Benjamin Moore paints. Ignoring the, "It's been done before" critics,
I think this is a great idea. I've seen many a print ad that have tried to say the same thing in a much less impacting way. Why do I like it? Because it's smart. I get so tired of the creative that just thinks of the craziest thought and forces it to fit the client's needs. Even the crazy work of Crispin Porter + Bogusky has very well thought out planning work. The premise of each idea fits the target audience with perfection. Don't insult the audience. A good idea is both smart and creative.

•This ad was found at Advertising/Design Goodness

Tuesday, May 09, 2006

Mac vs. PC

I had to make mention of these ads. I get a kick out of the controversy that comes from the "Mac vs. PC" issue. I like them, probably because I relate to them in some way. I have had similar conversations before. However, I don't know if it is a good TV spot. Not because I'm afraid PC users will be a offended, I could careless. I just think that the reason for promoting this issue should be to get Mac users to be even more proud. It doesn't really get the mass audience to feel the same way that the Mac audience feels. Therefore, on apple.com is where it belongs.

•• View the spots