So far I haven't liked the "Life Takes Visa" campaign but this next one really caught my attention. I think I was annoyed by the oversaturation of Visa ads during the Olympics. One night I couldn't get the theme song out of my head. However TBWA/Chiat Day came up with this spot that combined several things that relate to me. First, breakdancing. I love anything with breakdancing esspecially a worm that does "the worm". Second, flip-book animations. At times in my childhood I made flip books on anything I could find, even library books. Third, the classic record scratch'n, synthesizing song. I used to here this song at all the breakdancing functions in high school. It may not be the most clever concept but I loved the execution.
1 comment:
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