Friday, February 17, 2006

Talking bad about Chuck


Charles Schwab advertising has taken a huge risk with its new "Talk to Chuck" campaign. To the creatives that managed to get this crazy execution successfully by the client, I give you credit. However, I don't like the approach. Yes, the animation gets your attention. Yes, the style gives the finacial institute contemporary feel. Yes, it's original. BUT it's just too obvious. The tagline "Talk to Chuck" is too forced. The animation style has no relevance to the message. The attempt to be new and hip is just too straight forward for the skepticism of today's media savvy consumer. Everyone knows what they are trying to do and half of them are just creeped out by the art. What do you think?

  • View the "Chuck" Campaign



  • 6 comments:

    jausetgoen said...

    I disagree.

    Yancy said...

    you do? please, support your opinion (I'm not saying you don't have a right to it because you do. That's what this blog is about, but I would definately like to hear why you feel that way.)

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    David Malan said...

    I agree. I hate those commercials, I change the channel. I can't annalyze why, but the presentation annoys me and as an artist very familiar with Illustrator I hate the visuals. The lines are constantly moving, it feels like bugs crawling.