Wednesday, March 29, 2006

Visa Worm

So far I haven't liked the "Life Takes Visa" campaign but this next one really caught my attention. I think I was annoyed by the oversaturation of Visa ads during the Olympics. One night I couldn't get the theme song out of my head. However TBWA/Chiat Day came up with this spot that combined several things that relate to me. First, breakdancing. I love anything with breakdancing esspecially a worm that does "the worm". Second, flip-book animations. At times in my childhood I made flip books on anything I could find, even library books. Third, the classic record scratch'n, synthesizing song. I used to here this song at all the breakdancing functions in high school. It may not be the most clever concept but I loved the execution.

  • View the Spot

  • Friday, March 10, 2006

    Interactive-Guitar-Shredding Genius

    I saw this one from Room 116 and had to blog about it. It is a great example of the advances in interactive communication. It mixes animation and interactivity to allow the user to be part of the actual storyline. I'm amazed with the technology and pleased with the art. This type of thing is going to be more and more a part of advertising.

    Visit the website

    Wednesday, March 08, 2006

    VW Madness

    Once again, CP+B has produced some very intriguing work. This time it is for one of advertising's greatest brands, Volkswagen. They are running two campaigns, "Fast" and "Un-pimp My Ride", both leave you with a reaction that Crispin Porter loves to create; the "What the...Chuckle, chuckle, No way did they just do that!" reaction. I'm occasionally skeptical about the CP+B work, especially when it involves musicals. However I have to admit I like the core message of these campaigns. The core message of the Fast campaign is that the GTI makes you want to drive fast. For the Un-pimp campaign it is that the GTI is already a pimped with stylish German engineering. Simple, True, and Memorable. My only concern is that it seems to clash with the VW advertising of the past. VW has such a longstanding reputation for intelligent and clean advertising. It's no question that the famous "Think Small" work of Bernbach is classic. Does this Fast really match the intelligence of Bernbach's work?

  • View the "Un-pimp" Campaign

  • View the "Fast" Campaign